Particularly this section on page 12 as part of the list of banned practices:
18. A wolf in sheep's clothing Falsely claiming or creating the impression that the
trader is not acting for purposes relating to his/her trade,
business, craft or profession, or falsely representing
oneself as a consumer.
I found your link to be very interesting. I understand your 'confusion' since there is an Appliances Online ad randomly appearing on my post. If you continue to watch other google ads appear here to - I can assure you this add has nothing to do with me - I suggest you take it up with the editor.
Shame really, coz my washing machine has broken down, and I'm looking for a Bosch Logixx WIS28440GB, but I think I'll go elsewhere. I see the Co op are selling them at 758 pounds - lots cheaper and soo reputable too- thanks James!