Why Kall Kwik was just the ticket for the Apprentices

Kall Kwik realised the challenge when both would-be apprentices walked in asking for design and print of tickets for their respective events on Tower Bridge, organised to impress Amstrad boss Sir Alan Sugar.

Staff at Kall Kwik took the jobs from consultation through to design and delivery in just a couple of hours.

The team's professionalism paid off, culminating in exposure to more than eight million viewers on BBC Two.

The first opportunity came when finalist Michelle Dewberry was seen leaving Kall Kwik and then her colleague was spotted the next day sat in a taxi, holding the large box of tickets with Kall Kwik's logo on the side.

"It was a golden opportunity to show Kall Kwik at its best – delivering quality jobs to the tightest of deadlines, with delighted customers looking the business at the end," says Greg Howard, manager of Kall Kwik South Bank.

"National coverage on the BBC was a bonus but the team was just delighted to help out the apprentices in probably one of the most demanding weeks of their lives."