Lettuce-clad models visited Canvey Street on Wednesday to mark the opening of the ninth branch of salad and 'healthier eating' chain Tossed.
Tossed hopes that it will make a success of the shop unit at the corner of Canvey Street and Zoar Street that has seen three failed restaurants – Viva Verdi, Cafe y Tapas and La Plaza – in the past four years.
Aimed squarely at the weekday lunchtime trade, Tossed has seating for 75 and offers free wifi.
As well as salads, the menu features wraps, soups, stews and smoothies.
"Tossed is about preparing food which is actually good for you instead of being 'less bad for you'," explains founder Vincent Mckevitt.
"Even natural foods with no additives can still be full of sugar, salt and saturated fat. This is where we make a difference."