The Measurement Shop

What if experiencing theatre was as easy as entering a shop? What if a theatrical exchange mirrored a shopping exchange? What if the theatre was an empty shopping unit and the opening times were during the day with no evening performances? Who would the audience be?

The Measurement Shop is a creative exploration of how we measure complex and simple things: from the practical (how do we measure the population of London? the rate of immigration? The depth of a river?) to the abstract (how do we measure pain? Recovery? Love?). What effect does measuring have on the measured thing? The project will never be a finished performance, rather an ongoing open exploratory experiment with the audience arriving, measuring and adding to the piece of theatre- it is Tangled Feet's aim that The Measurement Shop tours across the UK and opens in cities up and down the country for up to a few weeks before moving on – just like a pop-up shop.

A work-in-progress R and D performance by Tangled Feet in the former Blackfriars Advice Centre at Elephant & Castle Shopping Centre.