Wallace and Gromit cheese on sale in Borough Market

Wensleydale, which the film characters made famous a decade ago, has long been available from Neal's Yard Dairy in Park Street but now the cheese monger is also stocking the very rare cheese due to feature in the latest Wallace and Gromit film The Curse of the Were-Rabbit.

Stinking Bishop is made on Laurel Farm at Dymock in Gloucestershire where Charles Martell employs just two cheesemakers who use an old monastic recipe.

He knows about the once struggling Wensleydale creamery which now has 200 employees but says that he is quite happy with his two stong team.

"I don't need more money. I can only wear one suit at a time, or drive one car" says Mr Martell who insists that he will not be expanding to deal with the growing demand.

"For a start, we can't employ any more people because we don't have anywhere to park their cars or put in a new toilet. We're just a farm, after all," he says.

Neal's Yard first noticed growing interest in Stinking Bishop when it was mentioned by broadcaster Robert Elms in his recent book. The cheese has also been bought more than once by the Dean of Southwark Colin Slee.

George Martell ageed to allow his cheese to feature in the film but he declines to reveal its role in the plot. The Curse of the Were-Rabbit is at cinemas from Friday 14 October.