London SE1 community website

How to advertise on this website

To place a job advert or office space advert please see Classifieds

We are delighted to be working with Sakaza - a new self-service advertising product - to make it easier than ever for local businesses to get their message in front of readers of the London SE1 community website.

Example adverts
Screenshots of two Sakaza adverts

With Sakaza, you can have a simple and elegant mobile-friendly advert with a photo and a few lines of text ready to go live in just a couple of minutes. You can get started now, or read on for some further guidance.

Why advertise with the SE1 website?

  • We have an unrivalled local audience of committed, active, involved SE1 residents and workers.
  • Advertising with us puts your products and services in front of the people who live near your business - and are already engaged in their community
  • In the first half of 2018, the site attracted at least 70,000 unique users a month
  • Most of our audience doesn't read traditional local papers (source: reader survey)
  • We have a 21-year track record of local publishing; we've proved we can deliver the goods.
  • Our readers value our service and trust our reporting
  • By advertising with us, you are supporting grassroots hyperlocal journalism.
Example adverts
Another example of an advert

What it costs

  • At the moment all our Sakaza ads are sold on a tenancy basis, so if you book a slot, it's yours for the period you pay for (eg a day, a week, a month).
  • Ads on the SE1 website start at £10 so it's easy to dip your toe in the water without a big commitment.
  • The longer you book for, the cheaper your ad gets. Play around with the day/week picker when booking your ad to see what happens to the price when you book for longer
  • If the date(s) you want are greyed out on the calendar, they have already been booked by another advertiser
  • Be aware that by default, new ads go live at midnight, so you never pay for less than 24 hours' worth of advertising.

Designing your ad

  • Keep the message simple and easy to read
  • Choose a simple, clear photo of your premises or product, not a poster or flyer packed with text
  • Make sure that you own the rights to any photo you use with your ad
  • Your don't need a website of your own to run an ad on our site: you can direct your potential customers to an email address or phone number instead.
  • You can change the text of your ad once it's live - for example you could even update it daily with special offers or the latest menu

Understanding the performance of your ad

  • This type of advertising is best for brand-building and awareness-raising
  • If you're new to online advertising you might be surprised by the relatively low click-through rate
  • Think about your own experience of browsing websites - when was the last time you clicked on an ad?
  • Sakaza will give you some basic stats about your advert and how often it's been viewed. If you'd like help understanding what these mean, contact us and we'll be happy to set them in context.

Useful things to know

  • Your transaction will appear on your card statement as Self Serve Advertising
  • You will receive a receipt for your payment by email from Sakaza.io
  • You'll also get an email about signing in to Sakaza - click the link in this email to view the stats for your ad.
  • Your ad will appear on the website once it has been reviewed and approved by the SE1 team

If you need help

  • Please contact James on 020 7633 0766 - or for a quicker response email [email protected] - and we will be pleased to assist.
  • If you're really stuck we will be happy to visit your premises to help you with the process of placing an advert.

FAQs

  • I see colourful banner ads on your site - how can I buy one of those?
    At the moment our website is displaying a mix of Google ads and Sakaza ads. This page is about buying one of our self-service Sakaza ads. Other types of ad can be bought via Google, but this process isn't for the faint-hearted.
  • I only want to advertise for 3 days but your system makes me pay for a week. Is that right?
    Some of our ad slots are sold on a daily basis and others on a weekly basis, so there should be an option that works for you.
  • Can I pay by cheque or bank transfer?
    For Sakaza ads we can only accept payment upfront by card.
  • What happens if the website goes offline while my ad is running?
    If there is significant unplanned downtime, we will endeavour to extend your advert to cover extra time.
  • What about VAT?
    Bankside Press Ltd - the publisher of the SE1 website - is not registered for VAT, so VAT is not applicable when you place an advertisement on our site.

The Small Print

Advertising on the SE1 website is accepted at the sole discretion of Bankside Press Ltd and we reserve the right to decline advertisements which we feel are incompatible with our values. If we decline your advert, your payment will be refunded.

If you're unsure whether your advertisement would be appropriate, please give us a call or send us an email.

When you place an ad on SE1 with Sakaza it is your responsibility to ensure you comply with all relevant legislation. You can read the Code of Non-broadcast Advertising and Direct & Promotional Marketing which explains in detail the requirement for advertising to be "legal, decent, honest and truthful".

Sakaza is a product of Reach plc, one of the country's largest newspaper publishers.

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Welcome...
...to the London SE1 community website. Published since 1998, we aim to provide a one stop shop for all kinds of local news and information.

We also publish a website for Bermondsey and Rotherhithe called SE16.com.

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