David Flynn is dating thirteen girls over thirteen blind dates - all on the South Bank - to help him find the ideal girl for his final Valentine's date on 14 February.
The 28 year old communications director of a city law firm will write a daily online diary which will reveal what he really thought of the night before. Visitors to the site will be able to enter daily competitions to win the same South Bank date experiences.
Speed Dater claims that hundreds of single girls and guys applied to take part in this "unique" dating experiment – and there is also the opportunity for single girls to enter a competition to become date number thirteen and to "steal David's heart" at the last minute.
Dating experts are busy sieving through the applications to try and create the best love match for David, who is on the look for an "outgoing and attractive" girl aged 23-30 with long hair (not fussy whether blonde or brunette) who enjoys going to the theatre, art exhibitions, gigs and pubs.
Dates – a mix of lunchtime and evening – will include The Soldier's Tale at the Old Vic, a visit to the IMAX cinema and cocktails at the Oxo Tower Brasserie∑
All the girls will be keeping the evening of 14 February free just in case they are chosen by David. The final date will include an evening champagne flight on the London Eye followed by a special Valentine's dinner at the Festival Square Caf√©.
"The South Bank is so much more than a romantic stroll by the river," says Simon Procter, director of Speed Dater. "There's so much to see and do that you can't fail to make it a date to remember. We are sure that the date experiences will spark off some great moments for David and the girls!"
For the latest local news and events direct to your inbox every Monday, you need our weekly email newsletter SE1 Direct.
7,000+ locals read it every week. Can you afford to miss out?
Read the latest issue before signing up