Monopoly makers find mid-point between Mayfair and Old Kent Road

Visitors to the Jubilee Gardens helped to celebrate the well-loved board game's 75th birthday by participating in a number of activities in the newly revealed 'Go' location.

With help from Ordnance Survey the game's makers identified the location of the 'Go' square by pinpointing the middle point between the expensive Mayfair square and the cheapest square on the board, Old Kent Road.

The middle point falls on The Queen's Walk next to the London Eye.

The first 75 people who passed 'Go' at the celebratory event won themselves £200 and people could also win various prizes in the giant money-catching globe.

A number of games were available to play including versions made for game consoles such as Xbox 360 and the Wii as well as the original board version and the new Monopoly:Revolution which uses electronic cards instead of the traditional paper money.

People have been celebrating the 75th birthday of Monopoly all over the world including free parking for drivers in Sydney and events in Atlantic City where the game was invented.

The highlights of the London celebrations were a trip on the London Eye and a Monopoly-themed bus which took fans around the city showing them the real destinations for all the squares on the board.