Business secretary Vince Cable visited a Bermondsey building site on Friday to help launch a report on affordable housing by London Assembly Liberal Democrats.
The report, published by Lib Dem London Assembly member Stephen Knight, sets out how the Mayor of London could use land owned by the Greater London Authority to build thousands of new affordable homes, as well as borrowing cash to expand the housing stock even more.
"This report is about addressing the abject failure over the last 35 years to build anything like enough affordable homes," said Stephen Knight AM.
"There is now an overwhelming economic case for investment in new affordable homes in London.
"Capital investment funded by public borrowing is economically sound. At a time when finance is cheap and spare capacity exists in the construction sector it makes absolute sense to borrow to build. It would be criminal to not take advantage of these favourable circumstances."
Dr Cable said he broadly welcomed the report's "eminently sensible" findings which he summarised as a call to London's Mayor to "get on with it and show a bit of imagination".
The business secretary launched the report on the top floor of The Arc, a new £20 million housing development on the site of Century House in Tanner Street.
Originally rejected by Southwark councillors, the 154-home scheme was given the go-ahead by a Government planning inspector after a public inquiry.
The development by the London & Quadrant housing association includes 98 private homes and 56 affordable flats.
A 3-bedroom flat at The Arc is currently on the market for £1.5 million.
Dr Cable was joined at Friday morning's event by Simon Hughes MP and Cllr Anood Al-Samerai, leader of Southwark Liberal Democrats, who welcomed the report's recommendations.
"I also am really impressed with the connection they are making between housing and jobs," said Cllr Al-Samerai.
"Certainly I know lots of residents in my ward in Bermondsey are very keen to do apprenticeships and get jobs in construction.
"Vince was making very good points about forward planning so that where we know developments are happening, people have the skills to get those jobs and do them well."
She warned that Labour Southwark's policy of accepting large payments in lieu of on-site affordable housing at riverside development sites in SE1 would have long-lasting social consequences for the borough.
"I think mixed communities are really important and that's what makes Southwark special," she said.
Cllr Al-Samerai said that the City Hall Lib Dems' report showed how local authorities could use other funding sources to support large-scale council house building programmes like Southwark's.
"I want to see both: I want to see mixed communities by the river and I want to see new council homes," she said.
"I think if there was the political leadership to make that happen, the London Assembly in this report has suggested lots of ways doing that."
• Watch the extraordinary marketing video for new homes at The Arc
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