It's usually when they are trying to pitch a story about Enfield or Thamesmead or Kingston or some such place.
Always amusing when PR people ask what area we cover and are surprised to be told 'SE1' as the answer.
@Southwark_News Since when has Oxo Tower been at Elephant & Castle?!
The Mystery Worshipper visits Southwark Cathedral http://t.co/BQuhjTHG via @shipoffoolscom
For the latest local news and events direct to your inbox every Monday, you need our weekly email newsletter SE1 Direct.