Two new mobile information points will operate on the South Bank and Bankside this summer to help fill the void left by the closure of Southwark's tourist information centre.
The InfoBikes scheme uses two 'cargo trikes' to carry a stock of local leaflets and brochures. Staff will be on hand to offer advice and recommendations to the millions of people who visit the area.
"This is a pioneering service which we are crying out for in South Bank and Bankside," says Vauxhall MP Kate Hoey who launched the bikes at Jubilee Gardens on Thursday.
"Tourism is crucial for the London economy and we all need to take responsibility for ensuring that visitors feel welcome."
The InfoBikes will initially operate along the riverside between the London Eye and Tate Modern at weekends until the end of September.
The scheme's promoters hope that the InfoBikes will go some way to fill the gap left by the recent closure of Southwark's tourist information centre.
The InfoBikes project has brought together the South Bank Employers' Group with Better Bankside and the London Development Agency.
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