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Sony rebrands Oxo Tower to promote PlayStation

London SE1 website team

If you look carefully at Oxo Tower Wharf you might notice something a little different...

Sony rebrands Oxo Tower to promote PlayStation
Sony rebrands Oxo Tower to promote PlayStation

Sony has taken over Oxo Tower Wharf on the South Bank to promote its PlayStation games consoles.

The famous OXO lettering has been replaced by symbols representing the buttons found on a PlayStation joypad.

The PlayStation 4 will be released in the UK at the end of this month.

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