A permanent exhibition devoted to the works of Salvador Dali, housed in the former home of the Greater London Council, a stone's throw from the London Eye.
More than 600 works are on display, including the wold's most complete display of Dali sculptures.
Also on show is the huge painting created by Dalà for Alfred Hitchcock's Spellbound.
Four of Dali's imposing 20 ft monumental sculptures, such as the long-legged Space Elephant and the famous dripping watch Nobility of Time, have been placed on the riverside walkway.
For the latest local news and events direct to your inbox every Monday, you need our weekly email newsletter SE1 Direct.