The junction of Roupell Street and Cornwall Road in Waterloo is the setting for Guinesss's Christmas ad which has appeared in newspapers and on billboards this month.
The advert was shot by photographer Garry Simpson in mid-September and appeared on billboards in early December.
Valentino's hairdressers and Konditor & Cook provide the backdrop for the seasonal image but eagle-eyed locals will notice that the image has been inverted. The snow is also an illusion.
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