A giant electronic sign has been installed on Westminster Bridge warning tourists not to get involved with the illegal gaming scams which have blighted the bridge in recent years.
The solar-powered sign has been installed by the Metropolitan Police and displays the message 'do not participate in illegal gambling' in a range of European languages.
Ironically, the electronic sign narrows the pavement for pedestrians in the same way that the gaming scams do.
Earlier this year one cup-and-ball gamer received an ASBO.
Should police do more to combat gambling on Westminster Bridge?Join the discussion right now
For the latest local news and events direct to your inbox every Monday, you need our weekly email newsletter SE1 Direct.
7,000+ locals read it every week. Can you afford to miss out?
Read the latest issue before signing up